Our Journey
What started as a simple idea to keep the spirit of campus life alive has grown into a decade-long movement.
Founded by a group of passionate alumni, Young Alumni Group was created to cultivate connection, celebration, and culture beyond graduation. From corporate branding events and tailgate takeovers to city-wide activations, we’ve redefined what it means to "come home"—even after college.
This October, we’ll celebrate 10 years of Growncoming—a signature event that has become a cultural staple for young professionals who remember their roots but are rooted in success. Each year, Growncoming has grown larger, smarter, and more meaningful—bringing together thousands of alumni and supporters to reconnect, recharge, and rep our legacy with pride.
From colleges to concert stages, from community forums to curated vendor markets—our journey is one of impact, joy, and unapologetic alumni energy. And we’re just getting started.
The Founders
Saleem Baird, JD
Founder
Jeremy Mason, PhD
CEO
Our Values
At Young Alumni Group, our values are the heartbeat of everything we do. They guide how we show up for our community, create unforgettable experiences, and build bridges between legacy and innovation. These principles reflect who we are, who we serve, and how we move—with purpose, pride, and power.
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Integrity
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People
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Velocity
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Flexibility
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Vision
This Is Us In Numbers
20+
Years of Industry Experience
With over 20 years of combined experience across nightlife, higher ed, and live events, our team brings unmatched insight to every alumni-focused activation.
300+
Event Staff & Creatives Employed
Over the past 15 years, we’ve created paid opportunities for hundreds of alumni, students, DJs, hosts, designers, and local vendors across every Growncoming and partner activation
10
Years of Growncoming
A decade of bringing young alumni together to celebrate culture, connection, and community.
225K+
Households in
Our Reach Zone
From activation zones to alumni campaigns, we serve a market of 225K+ households across Jackson and surrounding communities.
6.9%
Income Growth
in Our City
Our events and outreach are based in Jackson, MS—a city seeing economic growth and resilience that mirrors our mission to rise and reinvest.